Bollinger Motors is a new electric truck manufacturer born out of the diy maker spirit. This design exploration comes from that same space. Icon and wordmark are inspired by shapes seen in the body sheetmetal and ‘face’ of the truck. A custom font was created as well. Color palette was evolved from the current palette, with more focus on mineral elements and earth tones. A simple flat illustration style is meant for silkscreening and diy murals.
Project Scope: Identity and brand exploration