Jeff Clark is renowned in the surf world as the pioneer of northern California’s largest surf break, Mavericks. We approached Jeff to help evolve his idenity to the level of O’Neill and Ripcurl.
We created a new identity and brand system based on their homegrown surf history. Store signage and interior design celebrated their heritage as well.
We also created a large collection of new apparel artwork to inspire Jeff’s ventures moving forward.
Project Scope: Identity, brand look & feel, retail environment, signage, graphic apparel, website exploration