The Arizona Cardinals are one of the oldest professional football teams. We evolved the Cardinal head into a proud and graceful stance, as much one can when the source logo was a hand drawn cartoon from the 50’s.
Either way, I think it turned out fun, It looks great on their new state of the art stadium (cheers Pentagram), and I’d love to see it in person someday, I’m talking to you, Cardinals. Smiley face.
Project Scope: Sports identity, symbol, wordmark, helmet design, uniform exploration