Our NFL Atlanta Falcons team identity helped launched a new era for the team. It was the first evolution of the identity since they were established in 1966. The falcon was updated to include new team colors, preserving the hidden letter 'F' in the logo. A team font was designed as well.
While working on this identity, I regularly visited San Francisco Zoo to sketch the resident Peregrine Falcon. She had spectacular black and white and gray graphic wings. That bold contrasting look became the concept of the new logo and uniform.
Soon after the launch, Atlanta Falcons jerseys became some of best selling team apparel for the NFL.
Project Scope: Sports identity, symbol, wordmark, helmet design, team font, uniform exploration