sports, new, identity, personal
This is our identity for the NFL Houston Texans. I’m proud of this one because it’s our first big sports identity, and I once lived in Houston.
A year before starting the project, I took a special road trip from Houston to Austin with my 83-year old grandmother. We stayed at the Austin Motel, and shot pool and drank beer at the Continental Club.
The identity concept is Texas state pride. The symbol incorporates the Lone Star state flag. Team colors reflect soldier uniforms from the historic Battle of San Jacinto.
I wanted to create a very simple logo. The original design used only blue and red on a white helmet. The white holding line was added after the NFL chose the dark blue helmet.
Project Scope: Sports identity, symbol, wordmark, naming, team colors, helmet design, uniform exploration