The owners of this new boutique Sonoma winery loved the idea of 'petrichor' which means the scent of a first rain - like a quick afternoon rain on a hot summer day.
We created a light whimsical identity that plays between watercolor and raindrops. Different wines feature different drops.
They also wanted to use eco-friendly practices in all aspects of the winemaking and identity. The bottle is new light-weight glass, the primary presence is online, to limit the amount of printed materials.
Project Scope: Identity, brand look & feel, label and package design, website