Plenty is a new indoor farming startup that uses high tech ultra-violet soil-less vertical farming to grow fresh produce near urban centers. The project was top secret, so we imagined original products and environments that could someday exist.
This is our initial exploration, showing several different identity and brand system concepts. This helped Plenty and their creative team develop the final direction.
A few months after launching, Plenty received $200 million in funding from Amazon CEO, Jeff Bezos.
Project Scope: Identity, product concepting, graphic look & feel exploration
Client: Addis Creson