This is the very first identity that we did for a client, and I’m very proud to say that client was my Dad.
Prima is a high end Italian restaurant in Walnut Creek, that is also the first location in the Diablo valley to sell California and European wines to local wine enthusiasts. Keep in mind, this was 1978, we went up to Napa Valley and met with winemakers on the tailgates of pickup trucks on dirt roads.
41 years later, Prima endures, and Dad has gone on to become a very successful winemaker of his own (hint: Dumol, Kosta Browne…)
This particular visual collection was created in celebration of Prima’s 40th anniversary celebration.
Project Scope: Identity, brand system, wine packaging