When Radioshack approached us to quickly revamp their identity, we answered with a complete brand system, created in a matter of weeks, ready to launch.
A simple and bold evolution of the Radioshack brand. bright, rich colors, flexible logo system, refreshed typography and intuitive design applications created a brand identity for a new generation of of technology shoppers.
Radioshack used our new brand system to launch flagship stores on both coasts, in preparation for national rollout. The new look and packaging were well received by store owners and customers alike.
Project Scope: Identity design, brand look & feel, product research, in-store experience, signage, packaging, team uniforms, brand guidelines, brand campaign