Southside High School in Fort Smith Arkansas decided last year to retire their socially outdated Rebel mascot and Dixie fight song. They received some community backlash, but students and faculty persevered. Today we are proud to help launch the new Southside Mavericks. This identity is created for the students - a system that will be fun to use - and bursting with school spirit. Go Mavericks!
Project Scope: Sports identity, team uniforms, apparel, signage, on-campus experience, school spirit campaign