This is our exploration for Zero Motorcycles, one of the first manufacturers of electric motorcycles in the world. Based just outside of Silicon Valley, Zero became a hotbed for experimental electric motorcycle development.
Our concept for the brand identity was the 'z' as a bolt of electricity. We also designed a simple wordmark skewed toward a dirt biker audience. We created a complete visual campaign to work across print and online media.
We also recommended adding graphics to the bikes. This was a particular challenge at the time, as the early generation lithium batteries needed to be in light colored translucent containers, so black graphics were off limits.
Thankfully, today, technology has evolved to allow the sinister blackout street bike graphics and colors of today.
Project Scope: Identity and brand look & feel exploration