When Radioshack approached us to quickly revamp their identity, we answered with a complete brand system, created in a matter of weeks, ready to launch.
As part of our new Radioshack identity, we explored a new brand and advertising look and feel. The new look incorporated our concept of exciting products and top-level photography.
Radioshack used many of these visual elements to launch flagship stores on both coasts, in preparation for national rollout. The new look and packaging were well received by store owners and customers alike.
Project Scope: Brand look and feel exploration